Our Lady of Tepeyac High School
COMPETITIVE RESEARCH / BRAND DEVELOPMENT / GRAPHIC & LOGO DESIGN
Our Lady of Tepeyac High School is a Roman Catholic all girls’ secondary school in the heart of Little Village, Chicago.
Before
After
Goal
To help position the all girls high school as a premier, college-ready high school against its competitors, but also differentiate it from its elementary school.
To create a logo that resembles an academic seal/shield, but a contemporary look for our young girls.
To establish a new look to the logo, without losing the historical figure, Our Lady of Tepeyac.
““We wanted the new logo to feel fresh and empowering to our young women, but also like home...””
