Halo Fitness Cloud
Brand Development / Graphic & Logo Design / Event & Digital Marketing
Halo Fitness Cloud is Life FItness’ software for easy fitness facility management. In just 6 weeks, the UX/UI team and the creative team established a consistent look, feel and tone of voice to help launch Halo Fitness at IHRSA. I developed the final logo, brand guidelines and marketing materials.
Halo FItness Cloud Launch at FIBO 2018. Photo courtesy: Life Fitness
Goal
Halo Fitness Cloud was previously known as LFconnect Digital Platform. The team’s goal was to redesign a logo that would position Halo Fitness Cloud as a new and improved digital product in the fitness technology market.
Behind the Scenes
The Halo Fitness logo combines simple typography with three rings. The three rings serves as a tribute to the first exercise equipment created in Life Fitness history, the Lifecycle exercise bike.
First LIfecycle exercise bike, detail of logo. Photo courtesy of Life Fitness.
Halo Fitness Cloud Logo
Connectivity Campaign Emails
The goal of the emails was to inform existing customers the benefits of connecting their equipment to Halo Fitness Cloud.
The email campaign consisted of three emails. Each sent out within 3-4 weeks apart to inform existing customers on three main reasons why a facility manager/owner should connect.
