Trade Show Events
CONCEPT DEVELOPMENT / Large Format Design / Tradeshow & EventS Design
Being a part of the creative team for a large fitness manufacturing company meant going to IHRSA in the United States and FIBO in Germany. Both are large trade show events hosted yearly for the community of health and fitness professionals.
Life Fitness at IHRSA. Photo courtesy: Life Fitness
Life Fitness at FIBO. Photo courtesy: Life Fitness
Different Theme Every Year
Every year, the core team comes up with a theme for the booth.
With limited budget and extreme time constraints, I worked directly with the events manager and exhibit event company to develop booth graphics that unified the theme, textiles, colors and architectural form of the booth.
IHRSA — California
FIBO — Germany
Most importantly, I ensured that there was a consistent brand experience before, during and after the show(s) to set us apart from our three biggest competitors.